Although conscious status as a new player in the mini notebook realm Indonesia, Samsung somewhat overly self-confident. Unmitigated, extreme target them even have plugs.
It is said Budi Santoso, Head of IT Division of Samsung Electronics Indonesia, the company set to square off through the top three in the country mini notebook business until the end of this 2010.
"We have an extreme target as a new player. That is to be number three," umbarnya, the launch of Nokia N210 and N150 mini notebook at the Ritz Carlton, Tuesday (23/2/2010).
Samsung, continued Budi, realized the challenges that must be conquered to achieve their grandiose goal is so heavy. As a result, they also have a special strategy to win the competition.
"That is the strategy of 'highway'. Mendompleng One with another Samsung product success, we've had 12 product lines that have been popular in the community," she said to ITGazine.
In addition, still said Budi, Samsung try to play in terms of design, materials and components that are embedded in the mini notebook output. For example, in Indonesia's first mini notebook, the N210 uses the cover from acrylic materials and elegant design.
Samsung alone saw the mini laptop market potential in Indonesia is still fairly promising. Therefore, the longer people can not be separated from internet access. Well, the device typically used to connect to this virtual world is a mini notebook. So despite coming late, Ericsson is optimistic its netbook products still acceptable market.
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